Promoting a new club

[jamaica]

I have been going to clubs for years and I have always wanted to get into the promoting side of the business. Recently to help out with the background work (Denver Night Clubs- Hip Hop) I took a job as a bouncer to network and to really make sure this is what I wanted to do.
Help!
I just had opening night on Thursday- ladies night, drink specials were awesome- weather didn't cooperate.
Questions:
1)How do you justify the costs of radio advertisements over word of mouth, buzz/ flyers?
2) Club holds up to 1000 thousand people, 2 sides one for main bar (200 people) 1 for dance floor. I having problems of reducing the size of dance floor- to make it look pack until the club catches on.
3) Any help on ideas, new trends in other cities for promotions would be great. Denver is about 3-6 mos. behind LA and East Coast- thanks.

[The Event Guy]

1.) You justify with Return On Investment...it isn't an overnight thing-usually.

2.) In order to reduce the size of an enviornment, you've got to use furniture (for the most part), use pipe and drape to section it off, or you could put your balls on the line and bring in some solid talent to perform on a stage.

Word of mouth is always the best form of advertisment, but to be honest it's tough to have that word keep coming out of people's mouths week after week. You need to really make an impression on people for that to happen...

It is very difficult to be a promoter. It looks glamorous, but therer's a lot of hard, bullshit work that's got to be done and sometimes it doesn't work.

Be resourceful
Be dilligent
Be intelligent

BE RESPECTFUL

You've got to know what you're selling people and most of all yuo've to be ONE UP on the next promoter in order to be in business, but that doesn't mean you have to be a snake, know what I mean?


*Save your money or get an investor that believes YOU can make him money...then organize an event that will attract the people you want to be there.

Good Luck!

[wygk]

There's no single "right" form of advertising... each has its advantages, and you have to track how well your adveryising is working for you.

Radio can be very effective for targeting a specific audience. Unfortunately, you usually need to do pretty heavy saturation before you see results. It works best for promoting really big events.

Print ads are the standby for most clubs. If you have multiple publications in your area, you can generally get better rates by playing one against the other for your business. But you also need to run some coupon specials, contests, or special promos from time to time to see how well yoour ads are working for you.

One of the best investments for long-term results is building a good e-mail list. Just be sure to follow current anti-spam regulations and don't abuse your list.