Stun
09-01-2007, 01:28 PM
Hi, I’m a video-graphics producer at a media production company in the UK. I’m currently doing some market research into video-graphics production for installation plasma screens/projectors, with the intention of offering our graphics services to bars and clubs. Specifically I would like to find out how large the market is, how the licensed trade sources and commissions content for their plasma screens, where they are sourcing it from, and what value they place on custom branded video graphics. I’d really appreciate your input, and hopefully one day I’ll be able to help you out in return.
1) Do you have plasma screens/projectors installed at your venue?
2) Do these display live TV or custom/branded video content?
3) Do you use a supplier to create this content, or produce it yourself?
4) Is this played from a video DVD or from a computer, e.g. a QuickTime/Windows Media file?
5) Approximately how often is this content updated?
6) Are custom video graphics something that would be of interest? If not, why is this?
7) How would you rate the importance of having video graphics loops within your venue, as opposed to pre-event flyers and other PR activities?
8) Do you receive much marketing from other companies/individuals offering similar services?
9) What budget would you consider adequate to allocate for the production of a 5-minute custom graphics loop (bear in mind this would require approximately 2-3 days to produce).
10) How much would you consider reasonable to budget each month to keep the graphics current?
11) Do beverage companies put up money for marketing within your venue, and would this extend to plasma screen promotions?
Many thanks for your help everyone,
Tom @ STUN
1) Do you have plasma screens/projectors installed at your venue?
2) Do these display live TV or custom/branded video content?
3) Do you use a supplier to create this content, or produce it yourself?
4) Is this played from a video DVD or from a computer, e.g. a QuickTime/Windows Media file?
5) Approximately how often is this content updated?
6) Are custom video graphics something that would be of interest? If not, why is this?
7) How would you rate the importance of having video graphics loops within your venue, as opposed to pre-event flyers and other PR activities?
8) Do you receive much marketing from other companies/individuals offering similar services?
9) What budget would you consider adequate to allocate for the production of a 5-minute custom graphics loop (bear in mind this would require approximately 2-3 days to produce).
10) How much would you consider reasonable to budget each month to keep the graphics current?
11) Do beverage companies put up money for marketing within your venue, and would this extend to plasma screen promotions?
Many thanks for your help everyone,
Tom @ STUN