Draft beer prices

[SHEP]

We have never sold draft beer before moving into our new place. How do you price your draft beer?

[Rainee]

can you find out what your competitors charge? that's probably the best place to start.

If you serve draught as well as cans/bottles, make sure you set your prices intelligently so you encourage your customers to buy the product that makes you the most profit.

[alchemybar]

We charge what the market will pay - usually 4 to 5 times cost.

[Emerson]

A great value to draft beer aside from the price is that your vendor for the kegs -should your entire draft portfolio come from them, will normally supply the equipment, installation and servicing for you.

Pricing is always a matter of what the market will accept and there is no uniform structure to go by.

Start by working out your per serving cost (16oz is the standard) - some locations find greater profit by having more obscure beers available for which they can charge a premium.

Good Luck

Emerson