...OTHER than the obvious drink specials?
This is my first post, and as my username suggests, I'm a DJ who's completely (money-wise at least) detached from the marketing aspects of the club I spin for; but as oft-happens in a small town, if you want to keep a residency spot (and regular income) intact, you have to have a vested interest in the successful promotion of your gig.
With that said (and I hope I'm not boring you guys already), the town I live and work in is a town that's very fickle. Thursday nights the "it crowd" goes to one spot, Friday they go to another particular spot, and Saturdays are the nights where the club I spin for is at/and/over capacity.
Our Ladies' Night (Thursdays) is only about a month up and running, and we've seen a VERY small crowd (maybe 5-8 people at max) before we close early for the night due to no business.
Our specials: NO COVER (usual cover on Saturdays is $5-$10) and 1/2 off all drinks at the bar for ladies only. Considering it's a spot known for its higher prices, you'd think it would be a draw for the regularly-$9 martinis and more. Our Thursday competition (if you can even call it that) offers dollar drafts, $4 pitchers, etc., etc.
Obviously I'm a contractual form of entertainment and aside from my friendships with the management staff I have zero pull on pricing. I've fought (and am still fighting) for serious drops in drink prices for Thursdays at least, but their main concern is "we don't want to bring in a rough crowd" (an argument that could go on for DAYS on these forums I'm sure)...
I guess background info aside, my question would simply be -- are there any ideas aside from drink specials that could bring in extra business to a lounge/club type setting? My music format is top40, current, we have couches, curtained-rooms, a very upscale setting, free parking in a parking garage right next to the building, several assets we try and promote on the flyers, etc. Does anyone on here manage or work with any successful ladies night ventures?
BTW, I've been a fan of the no-punches-held feedback that "realityrox" and "bartender 54" have offered up to other members... looking forward to bein a part of this dope community..